THE BLOG
Notes on Design & Marketing
Practical thoughts on web design, marketing, and running a small studio in Toronto.
Your Marketing Is Drowning in AI Slop. Here’s How to Fix It.
Many businesses are leaning into AI generated posters for marketing, but unaware of the Anti-AI Slop movement.
Instagram and Facebook as Online Home: Not a Proper Home, You need a Website.
Showing up online is easy. Showing up with a plan that reaches the right people is the part that actually matters.
AI is Changing Design Dramatically, But It’s Not as Useful as You Think.
The tools are getting scarily good — but good at what, exactly? Why business understanding still beats raw output.